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IC card water-saving technology aims at campus goal "one card"
Source:      Release time:2005/11/12

Ten years ago, Tian Lin hurried back to China from Canada with IC card water-saving technology. When similar technology was almost non-existent in China, he applied the technology to the military field. Now, Tian Lin's water-saving IC card has been updated to the third generation, and his Swig-Tide company has become one of the few IC card water-saving companies in China. His proud "Blue Sky Card" has been expanded to the civilian field, and there are more opportunities coming to him.


Shortcut: Targeting the campus market


Although he entered the water-saving industry early, Tian Lin saw the dawn of hope in the past few years when resources continued to be tight and water prices doubled. Enterprise orders increased sharply, and the water-saving IC card market has been leveraged. "Before 2008, there will be a broader market waiting to be opened in the field of water-saving."


Tian Lin's business vision first targeted more than 2,000 colleges and universities across the country. "This kind of community living in groups has serious water waste, and at the same time, the flexibility of water saving is also the greatest, and the benefits are also the most obvious." At present, the largest water-saving project in Asia undertaken by Swig-Tide is located in China Agricultural University. Tian Lin did some calculations for the reporter. If a student takes a bath once every three days, nearly 60% of the bathing water of a school with 10,000 people will be saved. Especially in a city like Beijing where water prices are high, the economic benefits cannot be ignored. "If the heating cost of bathing water is included, the benefits will be even more considerable."


In addition, Tian Lin is actively contacting the Beijing Municipal Government. He learned that there are still 200,000 households living in tube buildings in Beijing, and due to the lack of meter, water resources are seriously wasted. The Beijing Municipal Government has put the tube building supporting water-saving IC card project on the agenda. "The output value of this item alone is more than 60 million yuan, and there is a broader market to be developed across the country."


Investment promotion: Favoring people in the industry


"We have set up 7 offices across the country, but there is a broader market to be developed." Tian Lin said, "According to the regional division, there will be a large number of potential water-saving markets in East China, Central China and Northwest China."


However, since the water-saving control system is closely related to the construction of the pipeline network, Tian Lin believes that working with people in the construction industry to open up the market is a shortcut to quickly occupy the market in the shortest time. "This will ensure the long-term and stability of cooperation. More importantly, the rapid development of the real estate and construction industry has provided a broad market for individual users of energy-saving IC card development terminals." Stable franchisees will have a stronger ability to develop potential customers such as schools, enterprises, factories, mines, hotels, etc., especially more efficient in tracking government procurement projects. "Opening up channels and expanding the agent team is particularly important in this era of surging business opportunities."


Many independent projects now often adopt one-time cooperation behaviors. For those dealers who have no experience in water-saving projects, Swig-Ted will provide assistance in the initial technical cooperation. In the practice of cooperation, Tian Lin hopes to let customers feel the technical advantages of the company, thereby increasing their confidence in continued cooperation. "As a technology company that has long been concerned about the water-saving industry, Swig-Ted will also provide dealers with long-term product advertising cooperation. For different projects, we will also have different advertising concepts to echo it."


Recently, a newly joined Jiangsu agent and Swig-Ted jointly took the offensive and won the water-saving project of Changzhou Normal School in one fell swoop after tracking the project for two months. Both parties have greatly increased their confidence.


Goal: Travel all over China with one card


Tian Lin’s development blueprint is not limited to the field of water conservation. He defines the “Blue Sky Card” as a “campus card” that integrates charging, attendance management and bank networking. For this reason, Tian Lin also took back the advertising slogan “Travel all over China with one card” from the Industrial and Commercial Bank of China. Tian Lin joked that the “Blue Sky Card” defined this sentence as its development goal many years ago.


"We hope to see a student holding a Blue Sky Card, using it for everything from payment, medical care, access control system, book borrowing to bank transfers. This is the general trend of campus management and borrowing, and it is also the sublimation of the Blue Sky Card's water-saving concept. From a technical point of view, this is completely achievable. Obviously, Swig-Tide has cleverly adopted the strategy of "avoiding the light and going for the familiar", relying on water-saving IC cards to occupy the market in advance. When the layers of veils in the IC card application field are peeled off, a market broader than the water-saving field has become the prey of this early entrant.


At present, Swig-Tide is applying for water-saving certification from the China Certification Center. Tian Lin is very interested in the test results of this most authoritative certification center in China, "This will become a guide for whether it can participate in government procurement."


Cooperation Tips


Agents need to have a certain economic strength and will not have problems with project working capital. According to the maturity of different markets, Swig-Tide will provide different policy support. In addition, OEM for other brands is also one of the modes of cooperation with it.


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By:Doing